Electronic dance music festival Tomorrowland in Boom, Belgium partners with Belgian bikemaker Ridley to create a pair of custom Kanzo Invenio edition gravel bikes, with matching one-off clothing and accessories. And of course there’s a full all-inclusive EDM + cycling adventure travel experience on tap, as well. The idea centers around bringing together music and cycling, “empowering people around the world to unite and explore the world together on all terrains.”
Tomorrowland x Ridley Invenio discovery experience
The Ridley x Tomorrowland collab is dubbed ‘Invenio‘ from the Latin for ‘I discover’. It’s a bit of a double meaning befitting the collaboration, whether exploring new music or heading off on an environmentally-friendly method of exploring the world, by bike.
“We’re at the heart of the Belgian cycling culture, whereas Tomorrowland is one of the biggest festivals in the world and pioneers in the festival industry. In this collaboration, we offer a custom range of bikes and merchandise to embark on a world- exploring journey, together. The design is inspired by Amare and symbolizes some of Tomorrowland’s most important values, including love, friendship, and unity.”
Custom Ridley Kanzo Fast carbon & Kanzo A alloy Invenio gravel bikes
Two new custom gravel bikes come out of the partnership. A Tomorrowland x Ridley Invenio-edition of the aero Kanzo Fast and of the affordable Kanzo A. What that chiefly entails is a stock carbon Kanzo Fast or alloy Kanzo A, decked out in subtle black-on black.
Then, topped off with flowing gold Tomorrowland detailing, inspired by the festivals’ fireworks shows. And matching custom-painted bottle cages, Forza wheels, and Selle Italia SLR saddles.
Ridley finishes the Invenio-edition 5000€ Kanzo Fast bikes with a Shimano GRX Di2 drivetrain, Rotor Aldhu cranks, Vittoria gravel tires, and custom-painted Forza Levanto carbon wheels & 1-piece G1 carbon cockpits.
The Invenio-edition Kanzo A aluminum bike gets a more affordable 1600€ build with a Shimano GRX 400 mechanic drivetrain, 2-piece bar & stem, and aluminum Forza Norte gravel wheels.
On top of that there’s a full bespoke cycling kit and custom accessories for the bikes. Thus, helping the rider to “experience true freedom, sharing moments of friendship and adventure“. That means a customized pro kit bag, bib shorts & jersey, cap, socks, bidons, a custom bike name plate, and Tomorrowland souvenir bag.
Both Tomorrowland x Ridley Invenio custom Kanzo gravel bikes and their associated custom kit will all be available online. And also through Ridley dealers during the July Tomorrowland EDM festival.
The Tomorrowland x Ridley Cycling Package experience
Tying it all back together, the Tomorrowland x Ridley Cycling Package is an all-inclusive 7-day travel experience. That will then see EDM-loving cyclists ride some of the most iconic routes of Flanders ahead of the music festival. Think riding Ridley track bikes on the Zolder velodrome. Hitting a 80km ride of Flanders’ hottest cobbled climbs – like the Paterberg and Koppenberg. And exploring 60km of the gravel tracks in the Vlaams Brabant forest, home of the 2024 Gravel Worlds course.
And then, they will hit the electronic dance music festival for 3 days. With either the “Full Madness” or “Full Madness Comfort” access to Tomorrowland 2024.
The experience package deals start at 3845€ for a single person. Or it’s then a bit cheaper if you bring your +1. And after you finish the journey on the new Tomorrowland x Ridley Kanzo Fast Invenio bike, you’ll can buy one for 30% discount.
